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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In turn, they are not paying the high costs to be bidding on a larger demographic. In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that has two divided...

  2. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and...