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  1. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. The keyword-level view in AdWords will give you hints on how to improve...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    The myth: if you pay for Google AdWords, then you'll rank higher in the organic search. Paying For Google AdWords = Higher Organic Rankings And so if we give them a good experience on one search, they'll think about using us the next time they have...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler said at one point, "Many of you have told us that working in AdWords is just too complicated. Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in...