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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In AdWords, you can use Google Analytics to segment your brand keywords by channel. Most of us, however, are not Target. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help...

  2. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  3. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. The keyword-level view in AdWords will give you hints on how to improve...