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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Structured data and Semantic markup allow us to do this more effectively by giving websites data and content structure. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and display. Many paid search marketers often go about their business of optimizing their accounts without...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then went on to provide us with some key questions you should ask yourself when you think about your audience, which he divided into three main buckets: Fleck then asked, "How does something that builds a connected Like or connected Fan give...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.

  5. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    Google gave us a sneak peek into the evolution of the artistic process that made today's Doodle come to life. Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such...

  6. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA...

  7. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Who doesn't love a good movie? Not only has Google found a way to quantify movie search intent, but also predict...