Structured data and Semantic markup allow us to do this more effectively by giving websites data and content structure. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media...
This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and display. Many paid search marketers often go about their business of optimizing their accounts without...
This client came to us after having "tested the waters" with various SEO firms. While analytics shows us a large number of folks dropping off at this point, to date the client has not made the modification.
Fleck then went on to provide us with some key questions you should ask yourself when you think about your audience, which he divided into three main buckets: Fleck then asked, "How does something that builds a connected Like or connected Fan give...
Taking us back to the concept of creating tension, Hayzlett challenged the audience not to settle. He opened the discussion talking about the fall of Kodak. What went wrong? They weren’t driving change.
Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and they are more than capable of training the World Wide Web to follow them in a new, more profitable direction.
Another example of how negative keywords can improve relevancy is if we're promoting blueberry muffin recipes, we may want to use a negative to prevent us from showing up when people are looking for bakeries.
Social media listening helps us understand real conversations, real people, and what they want. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality?
Most of us are bright enough not to put too much of our online information in one place. After all, there was no eBay, Amazon or online banking available to the rank and file users. That gradually changed, as it became possible to give a credit...
All the participants promote the piece, and many of us refer to it in later articles to reinforce a point in a blog post. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links).
They also shared these helpful tips to get us primed for their session on Friday: Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search...
Google gave us a sneak peek into the evolution of the artistic process that made today's Doodle come to life. Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such...
On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA...
Facebook has decided to streamline its ad options so that over time, advertisers can simply “come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them...
The market value for [vegan meals] in the US is $1.52, according to the AdWords Keyword Tool. The Google search engine has a hidden side. Because it sells ad space based on a keyword auction, it's actually a stock market for words.
The congestion of data in our always-on, real-time world is making us crave simplicity – the more wired we get, the lazier we become. Crafty Google, in realization of this, has been working overtime on the most effortless experience possible.
Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Who doesn't love a good movie? Not only has Google found a way to quantify movie search intent, but also predict...
In some cases this could actually help us to keep a good link! If so, you're probably wondering why a site like yours would get such a request. Let's look at why webmasters and business owners send link removal emails, and how to respond.
They are like new seasons for a sport, giving us something to count the passage of time and the maturation of our industry. Tired of Penguin 2.0 related posts yet? Every major Google algorithm update is followed by weeks and weeks of posts...
The Disney Store was overtaken for the number one paid search impressions spot in 2012 by Toys R Us, which reportedly sought to improve its online presence last year as part of a larger strategy to compete more vigorously.
