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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler said at one point, "Many of you have told us that working in AdWords is just too complicated. Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. By being customer-centric, continuously optimizing and innovating, and...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.