The first stop in assessing an overall site indexation audit is completing a scrape of your site’s URLs. Case Duplication: These are URLs that feature upper and lower case versions of URLs. While all the URLs you discover might not be indexed in...
Answer the above questions and use mobile URLs and dynamic service to best serve your audience. Meunier also mentioned that more use should be made of switchboard tags on mobile URLs. Follow the best practice for your users, as Google can handle...
Also, the internal linking structure didn't consistently link to the canonical versions of the URLs, which resulted in the site being crawled with both non-www and www, with mixed, case, etc. Regarding the problematic internal linking, I...
Google: Using dynamic tracking URLs. YouTube is the second most popular search engine after Google and in the top 5 sites on the entire Internet. If you really want to catch a glimpse of the future of paid search, pay close attention to Dynamic...
Another form of content duplication is the creation of new URLs without properly redirecting old URLs via a 301 permanent redirect. You have the attention and devotion of the site developer to make your URLs right.
Poor internal link structure: For example, if you have a dynamic site that generates crazy long URLs that have to be pulled up through a site search because you provide such poor internal links and navigation, you are discouraging people from...
Dynamic or Unfriendly URLs As a result, engines prefer simple static URLs as opposed to dynamic ones like this: /edge/app/viewArticle? The most common example of duplicate content is on e-commerce sites where the manufacturer’s product description...
The “URI” report allows you to find duplicate pages (they have to be exact duplicates, but this is still very useful), dynamic URLs, URLs containing non-ASCII characters, etc. URI: details on your site’s URLs
Find aged blog content with links and authority and use Open Site Explorer to pull a report of top blog URLs to siphon link juice from. That said, while links to "external sites" in the footer may be devalued, links to "internal pages" definitely...
According to de Datta, “Based on our analytics, on average 25 percent of URLs for a given site get any at all visits in a given month. Kaufman said they evaluated close to 100 major sites in that study.
These sites typically come with challenges for search engine crawlers like pagination and URLs generated by faceted navigation. The same concept can be applied to dynamic parameters contained within URLs generated by faceted navigation, pagination...
To Google, "cloaking refers to the practice of presenting different content or URLs to users and search engines. The very nature of dynamic sites and their compartmentalized page areas should work well with the search crawlers.
Make sure your developer implements semantic URLs on your site and gives you control over each page's URL – no excuses! Semantic URLs Sorting out canonicalization of URLs from the start is another must – you don't want Google to see duplicate...
Leverage mobile XML sitemap and its submission to search engines for feature phone URLs. Important Mobile Stat #4: According to a Google 2010 mobile study, 79% of large online advertisers do not have mobile optimized sites
How To Quickly Generate Google Analytics Tracking URLs with Excel - Search Engine People Google is working hard to push Hotpot as a competitor to FourSquare and other location based social networking sites.
Those URLs refer traffic not just from the StumbleUpon site but also from Twitter and even Facebook, which can skew the data a bit. Whether or not you have existing profiles on the above referenced sites, it's imperative to take a look at how...
And, of course, URLs are the associated signature, or uniquely identifying piece, of each example of the above components. URL Structure, Consistency and Canonicalization: Are the URLs structured well, and devoid of session IDs and tracking...
Tracking your ad clicks with dynamic destination URLs - Inside AdWords Maile Ohye Discusses Optimizing Sites for Google TV at SES Chicago 2010 By Greg Jarboe You should begin optimizing sites for TV -- including Google TV.
If you're using keyword-level URLs (and you should be), Param1 is where you put that landing page and each ad will have {Param1} listed as the landing page. Just like Google, adCenter allows you to control whether your paid search ads are...
If you have dynamic URLs issues, you're advised to notify Google of this in Webmaster Tools as you can instruct them to ignore certain parameter fields. This handy tool allows you to input two URLs from your site and assesses the percentage of...
