The first stop in assessing an overall site indexation audit is completing a scrape of your site’s URLs. Case Duplication: These are URLs that feature upper and lower case versions of URLs. While all the URLs you discover might not be indexed in...
Answer the above questions and use mobile URLs and dynamic service to best serve your audience. Meunier also mentioned that more use should be made of switchboard tags on mobile URLs. Dynamic serving –same URL, different HTML via device detection...
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. Periodically check all your URLs to make sure the pages are still live. Month 3 on the job: set up bidding on competitor terms with...
Also, the internal linking structure didn't consistently link to the canonical versions of the URLs, which resulted in the site being crawled with both non-www and www, with mixed, case, etc. Regarding the problematic internal linking, I...
Display URLs Dynamic Data Others, whom I dare call the worst optimizers, are simply afraid of being wrong. What we often fail to remember, though, is that the purpose of a hypothesis is not for you to prove it right through your test, but rather to...
Google: Using dynamic tracking URLs. If you really want to catch a glimpse of the future of paid search, pay close attention to Dynamic Search Ads. This new technology will automatically crawl your site, according to logic you define, and created...
Make sure to send all of your sitelinks to unique URLs: AdWords launched a new policy that all sitelinks within a campaign need to send users to a unique URL. This is an advanced feature for AdWords power users, but it can revolutionize how you...
Also, avoid CMS systems that use session IDs or dynamic URLs that change every time they get a new visitor. Ensuring that your CMS system is capable of producing SEO-friendly URLs is a must. It is preferable but not required that you are able to...
Another form of content duplication is the creation of new URLs without properly redirecting old URLs via a 301 permanent redirect. You have the attention and devotion of the site developer to make your URLs right.
SEMs will need to determine which ads/URLs link to search results pages and replace "Buy" with "Search" accordingly. One of these policies refers to the use of dynamic keyword insertion (DKI) in paid search ads.
Poor internal link structure: For example, if you have a dynamic site that generates crazy long URLs that have to be pulled up through a site search because you provide such poor internal links and navigation, you are discouraging people from...
Dynamic or Unfriendly URLs As a result, engines prefer simple static URLs as opposed to dynamic ones like this: /edge/app/viewArticle? What follows is a checklist of items you should watch for when conducting a technical SEO audit.
Utilize a site scraping tool that will run through your site and create an exportable list of all site URLs. I was going to say the widely used term “keyword-rich” but that is often misunderstood and usually results in the spamming of site URLs.
The “URI” report allows you to find duplicate pages (they have to be exact duplicates, but this is still very useful), dynamic URLs, URLs containing non-ASCII characters, etc. URI: details on your site’s URLs
Find aged blog content with links and authority and use Open Site Explorer to pull a report of top blog URLs to siphon link juice from. Implement dynamic footers across your site to make this region more interesting to engines.
Use dynamic keyword insertions, custom URLs, and remember to read the guidelines on what Google will/won’t accept. However, sitting in on A Beginner’s Guide to Paid Search, a presentation by Lisa Raehsler, Big Click Co.founder, at SES New York...
According to de Datta, “Based on our analytics, on average 25 percent of URLs for a given site get any at all visits in a given month. BloomLift creates dynamic landing pages personalized for visitors coming from paid search ads, based on available...
The same concept can be applied to dynamic parameters contained within URLs generated by faceted navigation, pagination, sorting products, etc. Despite the fact that sitemaps are simply lists of canonical URLs submitted to search engines, it's...
Ensure that landing pages are directly relevant to the user query and keyword by using keyword-level URLs and placing “{param1}” in the ad’s destination URL. If you use this kind of dynamic keyword insertion, you run the risk of serving less than...
Editing copy and display URLs Reviewing dynamic insertion parameters Recap on UK Search Engine Market Shares Yahoo/Bing face a major battle for market share in the UK – more than in the US. Google holds a dominant 91 percent of searches (Hitwise, 4...
