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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. If you have a fast turnover, dynamic search ads are great at covering all...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And even if the engines do attempt to index the content, they often seem to have little confidence they can accurately represent the state most relevant to the search query based on the URLs in their index.

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge research showed that no HTTP Vary header was a common mistake amongst two approaches: dynamic serving (82 percent) and separate mobile URLs (41 percent). BrightEdge's Mobile Share Report looks at the various types of mobile solutions...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    There was little standardization to naming conventions of URLs and incorporated a URL rewrite to ensure consistency (which went along with our correcting the duplicate content concerns). An analysis uncovered issues of duplicate content (same page...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Also, the internal linking structure didn't consistently link to the canonical versions of the URLs, which resulted in the site being crawled with both non-www and www, with mixed, case, etc. Regarding the problematic internal linking, I...