When you launch a new website those old pages might not have the same URLs as the new pages do. If any of your URLs are going to change with your new site launch you must have a proper 301 redirect strategy in place before your launch.
Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the following problems: rel=canonical to the first page of a paginated series; absolute URLs mistakenly...
The new design also showcases playlists more prominently to the right of the video being viewed on the watch page, so carefully curate your videos into playlists and share playlist URLs with visitors and subscribers alike.
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. Periodically check all your URLs to make sure the pages are still live. Launched a display test with a big budget.
No technical SEO issues are present (duplicate content, bad URLs). Content is promoted with media spend via paid search, auction-based display media, Twitter, Facebook, YouTube, and other social / web 2.0 channels.
Remove URLs via Webmaster Tools. Author profiles display in the SERP snippets, and can improve CTR and help users find great content. Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade to battle rank...
For campaign import, my favorite timesaving features is the find and replace function which works well for destinations URLs. Bing currently works with PriceGrabber.com, ResellerRatings.com, and BizRate.com to display merchant ratings for...
The following URLs, for example, use fr as a subdomain or subdirectory to clearly indicate French content: http://example.com/fr/nourriture-pour-chien.html http://fr.example.com/nourriture-pour-chien.html
Display URLs Some may choose to skip the hypothesis because it is easier to create a few different ad or landing page variations, set them live, play the waiting game and hope for some positive changes.
And if you want to take the analysis to the next level, you can copy the list of URLs per page and use Xenu or Screaming Frog to crawl them. You can click "Images", "Display Alt Attributes" to layer alt text on the screen for each image.
Google: Using dynamic tracking URLs. Dynamic Display Ads Dynamic Display Ads Google acquired a company called Teracent whose technology: creates display ads entirely customized to the specific consumer and site.
Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best for the company. An ad's historical performance on a particular site...
Make sure to send all of your sitelinks to unique URLs: AdWords launched a new policy that all sitelinks within a campaign need to send users to a unique URL. Manage Google Display Network (GDN) campaigns at the ad group level with Flexible reach...
Specifically, seeing their ad copy in near real time (which can be sorted by how often their ads are served, together with landing page URLs and the keywords which triggered their ads) enables you to stay on top of important changes in their...
These 380,000 URLs are most likely generated by: Using the Google Store example, here are URLs that show the parameters used to sort, filter, and browse (look through multiple pages of) products. URLs Generated by Changing the Way Products Are...
You'll see content from cards partners display as previews in the stream, so that you'll get headlines and publication names for story summaries and photo previews rather than shortened URLs. Twitter has updated its mobile app for iOS and Android...
Ensuring that your CMS system is capable of producing SEO-friendly URLs is a must. It is preferable but not required that you are able to create static, keyword focused URLs (for example http://www.domain.com/keyword1/keyword2/index.html).
One of the best techniques is harvesting the string query data that publishers get from their referral URLs. The search terms that bring a user to a site can also inform the creative of the display ad used for retargeting.
Now we’re better able to identify web results that are local to the user, and rank them appropriately.project “User Context”] We made improvements to show more relevant local results.project “Other Ranking Components”] This change improved how we...
Utilize Varying URLs All your sitelinks should go to varying URLs (as the policy states). When you have this many sitelinks Google will decide which sitelinks to display on the SERP. You probably should.
