He'd listened to what I'd said, about how having multiple URLs for your home page wasn't an ideal situation. We've all had those moments where we feel that we've explained our point perfectly, there's no way they can say no, none whatsoever.
Brand names and URLs are pretty innocuous or a keyword that is more company than product related may also be a natural fit. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
The first stop in assessing an overall site indexation audit is completing a scrape of your site’s URLs. Case Duplication: These are URLs that feature upper and lower case versions of URLs. While all the URLs you discover might not be indexed in...
When you launch a new website those old pages might not have the same URLs as the new pages do. If any of your URLs are going to change with your new site launch you must have a proper 301 redirect strategy in place before your launch.
After fetching each post's title tag, (necessary because some older articles had numeric, rather than keyword based URLs) I was able to use textalyser and Wordle to visualize the relative frequency at which major terms occurred from 2010 to 2013:
He recommended changing the URLs to include the target keywords, and the client, following these instructions, immediately changed the URLs without any redirect work to ensure that links to the old URL continue sending visitors to the right page.
Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the following problems: rel=canonical to the first page of a paginated series; absolute URLs mistakenly...
You can quickly attach source, medium, content, and campaign data to URLs. Custom URLs Using custom URLs for traditional media buys can be a great way of determining lead source, especially if they are coupled with a special offer that can be...
What you want is consistent signals with your URLs across your site. Identify search vs.overhead facets and append the overhead stuff in parameters at the end of URLs if possible. Build URLs intuitively based on how people search.
The first stop is SEMrush, where we're going to individually look at the competitor URLs. Looking further, what are the URLs that are ranking aside from the homepage and other top level pages? The days of generating pages solely for search engines...
Answer the above questions and use mobile URLs and dynamic service to best serve your audience. Meunier also mentioned that more use should be made of switchboard tags on mobile URLs. In the jam-packed Next Generation Site Architecture session at...
The new design also showcases playlists more prominently to the right of the video being viewed on the watch page, so carefully curate your videos into playlists and share playlist URLs with visitors and subscribers alike.
They dive into details about link profiles, canonical URLs, missing alt tags, etc. To increase understanding, Besmertnik suggests referencing specific KPIs and milestones, such as how many keywords appear on page one of SERPs, rank, URLs appearing...
Changing URLs is a game changer and adds a number of steps that you need to take in order to have a successful transition from an old site to a shiny new one. This distinction primarily comes down to one thing: are URLs on your site changing?
Similar to a 301 redirect, the new Site Move tool is used to tell Bing that you have permanently changed URLs from one location to another. Visitors coming to your old URLs from any source will still need redirects in place to get them to the new...
How to Implement Video Microdata for Google but we don't have to worry about that because we review webmaster tools' accounts regularly to keep track of how our site is indexed, what urls are in our XML sitemap, and we always make sure we're not...
It’s a relatively simply tag that can consolidate link equity from across multiple URLs containing the same content. I started my career in web development and web application development, and I’m glad I did.
We need to take good care of these URLs. If you’re thinking about redesigning or rebuilding your website, there’s a lot to consider. A hasty start or too much enthusiasm without a lot of research to support it almost always leads to increased...
The site URLs are being indexed as per the XML sitemap and robots.txt specifications. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles...
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. Periodically check all your URLs to make sure the pages are still live. With that, here are the rest of the biggest PPC mistakes even...
