This can come from a myriad of reasons from coding errors, SEO unfriendly design practices, to even more disastrous practices (e.g.content duplication, URL rewriting without redirection, information architecture changes away from search engine...
Thin affiliate sites that only exist to make money, identified by checkout on a different domain, image properties showing origination at another URL, lack of original content, different WhoIs registrants of the two domains in question.
Description” helps with click through rates to your site: Writing a good description not only helps keep Google from rewriting it, but also helps you get good more people clicking through to your site.
Google offers standalone resources which are invaluable to anyone managing PPC – Google Insights, URL Builder, and AdWords Keyword Tool. There’s a reason we spend a lot of time up front writing and rewriting the brief before getting it approved; it...
Simply rewriting tips doesn't help differentiate your content – or add anything new to your vertical. You are rewriting, rearticulating, and reorganizing their tips to the point that they are no longer recognizable to their originators.
Most likely not with the sites I've outlined above, as they'll be passing enough authority to the "correct" URL so that search engines will correctly identify, when they detect another page on the site with duplicate content.
Over the past few years I've found great success in URL rewriting to take advantage of a properly created URL structure. What's in a URL? For instance, if I handed you a proverbial bucket of URLs and said go to my page selling red bicycles, which...
URL rewriting is probably one of the recommended processes in SEO that causes the most headaches. Similar recommendations that are met with initial resistance include those around the use of 301 permanent redirects, the repositioning of JavaScript...
This was based on his experience with only one aspect of SEO (URL rewriting). Yet, his one experience (which appears to have gone badly by his own fault) with one aspect of SEO (URL rewriting) managed to reach thousands of readers (I can only...
Caution: If you're considering rewriting your URLs, make sure an SEO walks you through this and that every legacy URL is 301-redirected to the new URL. When we refer to on-page factors, most SEOs refer to things such as title tags, page content...
Perhaps you only need to make some technical changes to the Web site (SEO friendly design, URL rewriting, content additions, title tags, whatever). "We need to get an SEO effort underway immediately. How much does it cost?
So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? Today's Top Story: KevinRyan In Tough Economic Times, Whither Search? SEARCHING FOR MEANING The news about our world's economic conditions...
So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? Today's Top Story: CarrieHill The Geometry of SEM -- What's your Angle? LITTLE BIZ When you're competing with hundreds of other Web sites for...
URL rewriting certainly isn't something you jump into without having considered all of the possible ramifications. This post about URL rewriting serves two purposes: As with any advice/commentary provided in my columns, I strongly recommend that...
So when Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? I Have Mine On," Mark Jackson weighs the pros and cons of URL rewriting, and explores some possible reasons why Google would rather...
The new look also comes with an update that increases the number of rules for Dynamic URL Rewriting from 3 to 10. Today's Top Story: GreggStewart Tips for Aligning Your National, Local SEM Efforts VERTICAL SEARCH The volume of local searches...
The new look also comes with an update that increases the number of rules for Dynamic URL Rewriting from 3 to 10. Yahoo has released a new look for Site Explorer. Currently, the new version can be found at https://siteexplorer.search.yahoo.com/new...
But problems may arise if you've got some URL redirecting going on. Paste this URL in your browser's address bar, but before you press Enter, append "? If your destination URL has no query parameters and looks something like this: www...
Google News only visits each URL once. If you try to game the system with duplicate content or constantly rewriting stories, you might get flagged in the system as spam. Like a celebrity sitting down with Barbara Walters, Google News has decided to...
SEW Experts: To Rewrite or Not to Rewrite.That is the QuestionWhile URL rewriting can have SEO benefits, it can also cause more SEO problems if it's done hastily, or incorrectly. We've collected all the search marketing news from selected posts to...
