Needless to say, it's a very dynamic environment to work within. There was little standardization to naming conventions of URLs and incorporated a URL rewrite to ensure consistency (which went along with our correcting the duplicate content concerns).
Dynamic search ad extensions In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image.
Review the URL scrape list for: A URL scrape may unearth some surprising results. This is sloppy duplicate and should be redirected to the lower case version of the URL. Shopping Cart Dynamic Pages: Depending on your ecommerce cart platform, you...
Whereas Places was a static listing, Local is dynamic and social. Product/service keyword in website URL Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and...
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...
Dynamic serving –same URL, different HTML via device detection on server. It has certain benefits – accessibility, a single URL, no redirection, and it may save resources for site and crawlers. Responsive design means using the same HTML, the same...
Month 3 on the job: set up bidding on competitor terms with dynamic keyword insertion on – in a highly brand-protective finance niche. With so many details to consider, like match types, dynamic keyword insertion, spelling, and other factors, it’s...
Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...
Make sure to send all of your sitelinks to unique URLs: AdWords launched a new policy that all sitelinks within a campaign need to send users to a unique URL. Remarketing implementation just got easier with a smart pixel: Now, within AdWords you...
Also, avoid CMS systems that use session IDs or dynamic URLs that change every time they get a new visitor. However the biggest issue with CMS systems that must be considered is that they only produce one unique URL for any given page of content.
Having the sharing buttons allows for frictionless sharing, making it easier for people to promote your infographic vs.having to copy and paste the URL into Twitter and other social platforms. Including dynamic share counts gives you a means of...
Does the new site utilize dynamic URL creation or parameters that will need to be restricted? This can come from a myriad of reasons from coding errors, SEO unfriendly design practices, to even more disastrous practices (e.g.content duplication...
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. On desktops, two, four, or six links are shown in addition to the display URL. Dynamic Display Ads
While conducting your audit, it's critical to look for 301s and 302s as search engines will index the final URL destination and since 302 is a temporary or page level directive crawlers will ignore the temporary directive.
One of the many important on-page SEO elements is having a keyword-relevant URL for a given site page. Additionally, it's also the first step in completing your full site URL rewrite. Aside from going overboard in URL naming conventions, is the...
DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. Custom URL allows you to add a bit of messaging beyond the primary domain, after the slash, for example mixemup.com/FoodProcessor.
Response codes: the response code and redirected URL (if appropriate) for every resource Loading up the package, giving it a URL and hitting “Start” will do pretty much the same as what Xenu does out of the box, but returning a lot more information.
Although not perfect, this data is awesome for dynamic suggestions and defaulting contact fields. To aid usability, leverage HTML5 input types – number, telephone, URL, and email – for their unique data input keyboards.
Which got me thinking, can we use that dynamic for PPC ads as well? The Inclusion of 'Twilight' in the URL vs. Base URL The winning ad changes the displayed URL to include the word “Twilight,” which is obviously related to the key search term “Team...
With such dynamic ads, advertising options are highly customizable: a game or clip specifically relating to the ad that gets the viewer engaged works best. Choose your URL carefully, and take time to think about the strategy.
