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Url Display Killer Ppc Ads

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  1. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  2. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...

  3. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. One additional tip: many advertisers don't realize that keywords (and other persuasive words) can be included in the display URL, which isn't required...