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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Fallback pages are HTML pages that display if the requesting resource does not parse JavaScript. It turns static websites into dynamic web applications that can present rich and varied user experiences without refreshing the entire page and...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. Dynamic website personalization (DWP) is the ability to dynamically change the content...

  3. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. While you can't specify which organic site links will display, you can choose...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    On desktops, two, four, or six links are shown in addition to the display URL. Dynamic Display Ads Google Display Network Finally the ability to take display ads to the next level. In limited release, display ad creative can be dynamically...

  5. Killer PPC Ads: The Fundamentals

    Display URL not matching destination URL with unique landing pages, multi business units and shopping sites. For example, subdomain.google.com is not acceptable as the display URL for subdomain2.google.com, although its perfectly fine to use only...

  6. Get Your adCenter Search Marketing Campaign in Shape for 2012

    For example, if you want to insert a keyword exactly as it exists in your account directly into an ad title, text, or display URL, you can use “{keyword}” as a place holder. Ensure that landing pages are directly relevant to the user query and...

  7. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Display a dynamic list of "Twitter Reactions" Display icons linking to your primary social accounts in the top-right corner of your website for optimal visibility. Display article's meta data (author name, posted date)