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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Display revenue was $402 million, down 11 percent vs. Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Your display URL’s past CTR An ad's historical performance on a particular site (Display Network only) Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    On desktops, two, four, or six links are shown in addition to the display URL. Google Display Network Dynamic Display Ads Finally the ability to take display ads to the next level. In limited release, display ad creative can be dynamically...

  4. How to Quickly Identify Duplicate Content With a Site Crawl

    The columns to the right of the Page Titles, display whether those pages contain directives that search engines would follow. Meta Data: Will display any Meta Robots Noindex tags Canonical: Used on duplicate (or subset) pages to point to the...

  5. Setting up PPC Campaigns

    You should also set up your display URL to have this core keyword as well. Finally, pick the most relevant page for your Landing Page/destination URL. Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing).