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  1. The Difference Between App to App and Web to App Advertising

    A user can navigate between an ad and the offer destination in two ways: This similarity leads to a very big advantage when it's time to attribute events via the Open URL with a Click ID method (to attribute app-to-app and web-to-app install events).

  2. How to Use Google Analytics Site Search Reports

    Clicking the "Destination Page" link above the data takes you to a report showing where users went on the website following a search. If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search...

  3. Machine Learning Basics for Better Content & SEO Results

    On the other hand, an algorithm designed to detect purchased links could look at such things as other pages which are linked to from a source page, where those other destination pages have been found to be buying links, which could establish some...