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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    The client had inadvertently "messed up" and – for a period of time – sales were being registered as "$1.00" when they should have been "$1,000" (client used a faulty conversion code; wasn't discovered for 6 weeks), so reporting on sales figures...

  2. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Using Screaming Frog, you can use a custom filter to check for specific html code residing on the page you are crawling. At the end of the crawl, you can see which pages still have that code (or don't have that code), and that can help you save...

  3. SEO Diagnostics: Urgent & Preventive Care

    Educate all stakeholders, especially those with control over code or content. Use the asynchronous GA code (if you use Google Analytics), which is much quicker. Given that it isn't trivial to do, you have always serve the exact same HTML code and...