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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Modifying a URL. For example, changing a URL can result in an immediate drop in ranking. He explains this statement with the following: three quarters of the factors on which action in war is based are wrapped in a fog of greater or lesser...

  2. Advanced Search Operator Tactics

    Just click the little camera in the Google image search bar and you can query an image link or a local file and it tells you all the places where your image has been found. Bing documentation gives the example of foo near:10 bar explaining it as...

  3. How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

    By performing a search for the keyword “application.capitalone.com” it reveals that approximately 18,100 people in a given month reached Capital One’s page by typing the URL into Google’s search bar. So, Capital One includes the URL of “application...