The response my student gave to his IT team was to type in http://aol.com and http://yahoo.com, and look at what happens to the URL (they each move to the www version), then he asked them to think about whether they've ever received an email from...
Keyword in display URL vs.no keyword in display URL For instance, one test group should be a headline test, another could be a Description Line 1 test, and another a display URL test. Ad copy testing is one of the basic tenets of PPC advertising.
Review the URL scrape list for: A URL scrape may unearth some surprising results. This is sloppy duplicate and should be redirected to the lower case version of the URL. There's been a lot of talk about quality content in the SEO world for the past...
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? You may even consider sharing the staging URL to a select few. Launching a new website isn't just about updating your CMS...
Price, URL, Description, Size, etc). Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were later shifted to include only...
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
The default setting for Permalinks isn't an efficient URL structure for SEO. If a URL isn't indexed it will never be shown in any SERP. When new pages and posts are created it may take some time for that new URL to be indexed by search engines...
The title of the app determines the URL and title tag of the web page the app is hosted on. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.
Most sites have no Toolbar PageRank, are not indexed in Google and if they are, they don't rank for the brand/URL or any snippets from the homepage. We all know that. However, in the rush to get those rankings (that lead to converting traffic of...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
He recommended changing the URLs to include the target keywords, and the client, following these instructions, immediately changed the URLs without any redirect work to ensure that links to the old URL continue sending visitors to the right page.
Every character counts: Google secures new URL shortener domain, YT.be – The Next WebGoogle might be switching from youtu.be to yt.be for shortened links soon. Google has safer results than Bing, Yandex, and Blekko.
Pass values in URL parameters and hidden form fields. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad.
Product/service keyword in website URL Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers.
Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when...
From this master list, keyword targets should be chosen across the catalog and developed into meta data and URL recommendations. Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
URL parameters are the ideal way to measure responses from paid campaigns, social media, email, and forum outreach. Be sure to create company-wide standards for URL creation if more than one person is responsible for constructing them.
Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...
Put all variations in the interface so the URL does not change no matter what options are selected (the best way in Audette's opinion). Having a single URL for every page. Boggs started off by saying there is no single needle in the haystack that...
It has certain benefits – accessibility, a single URL, no redirection, and it may save resources for site and crawlers. Responsive design means using the same HTML, the same URL, and different CSS. Dynamic serving –same URL, different HTML via...
