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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    How Google's Human Search Quality Raters Assign a URL Rating (2011) The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality.

  2. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...