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  1. Product Listing Ads: How to Maximize Your Returns

    Price, URL, Description, Size, etc). Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were later shifted to include only...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The title of the app determines the URL and title tag of the web page the app is hosted on. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development.

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when...

  5. The Synergy & Benefits of Optimizing Content as You Write

    Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...

  6. SEO Diagnostics: Urgent & Preventive Care

    Put all variations in the interface so the URL does not change no matter what options are selected (the best way in Audette's opinion). Having a single URL for every page. Boggs started off by saying there is no single needle in the haystack that...