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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. I was part of the relocation effort and the number of decisions...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Inurl: Searches for a URL matching one of the keywords. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Try to avoid any of the following terms included in the post title, post URL, or on-page content: paid, guest, advertorial, sponsored, featured. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    For our purposes, you can enter a URL in the text field and then select "Mobile: Smartphone" from the drop-down to the right. The tool fetches each url twice, once by a desktop user agent and the second via a mobile user agent.

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Session-Based, where every visitor coming to the site receives a unique phone number based on the referring URL. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website.

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    You can plug in any URL and see what the competitors are ranking for, he said. SEO deep links, McKenna said, can be tracked like paid channels with URL parameters. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door...