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Urban Legend

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  1. Keep Your Ideas Simple and Increase Conversions

    To illustrate this, Dan retold a rather famous urban legend: Dan and Chip Heath are the authors of Made To Stick. Dan provided a great summary of the attributes of ideas that catch on: Simple Unexpected

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  2. What search engine marketers should know about event marketing

    This case study quickly became an urban legend and I was frequently asked for a copy of my marketing research. So, event marketing isn't our department. But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated marketing communication at...

  3. Yes, Virginia, there is a natural and paid search synergy

    This case study quickly became an urban legend and I was frequently asked for a copy of my marketing research. “Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?

  4. Get Smart About Web Site I.Q.

    Urban Legend Reference Pages http://www.snopes2.com False rumors spread like wildfire giving rise to at least one popular Web site that seeks to counter these "urban legends. Why do people fall prey to bad information on the Internet?