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Upsell

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Cross-Sell/Upsell to Existing Customers Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can't follow up, close a deal or upsell to a shadow. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute.

  4. SEO & Keywords: Think Conversions, Not Rankings

    At this point, there is an opportunity to upsell the client on additional service hours to optimize and create content for the newly discovered and agreed upon keywords. SEO firms of all sizes face challenges with selling, delivering, and...

  5. How Did Goodzer New York Shopping Engine Fare On Holiday Sales Weekend?

    Foot traffic generated opportunities to upsell related or alternative products to the customer. We may see a new wave of cross channel marketing tactics where products with strong upsell opportunities (such as cameras Vs alternative lens/ flash or...

  6. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Example: If I worked for an agency and already offered clients a number of kickass web analytics reports relating to their digital assets, I could potentially win additional business or upsell more robust reporting and consulting services related...