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  1. BAM! Optimize Your Campaigns Across Multiple Goals to Further Success

    What can you do to drive sign-ups? But as marketers become more evolved, we are often tasked with accomplishing multiple goals, such as driving sales and obtaining newsletter sign-ups. What do we do when a keyword converts well for one action (such...

  2. Take Attribution for a Test Drive Using a Secondary Profile

    If signups from one channel tend to lead to higher value customers, you may want to give more value to those sign ups to see if you’re able bring in more valuable customers. It’s a topic at nearly every digital marketing conference as well as in...

  3. Twitter Popularity Higher Than Ever in 2011, Check Out These Stats & Cool Uses

    Number of sign-ups per day. Late last month Twitter announced 200 million tweets per day. Then last week, just one day after Google CEO Larry Page stated that 1 billion items are being shared per day on Google+, a Twitter development team tweet...

  4. 4 Key Recommendations for B2B SEO in Industrial Markets

    Look for secondary conversion opportunities (newsletter sign-ups, social network building, etc. Industrial professionals go online when searching for products, services, and information. A recent white paper (short form submission) from GlobalSpec...