SEO News

Ups Downs

  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    For the first few weeks, I only saw enhanced recovery or decrease (meaning that I didn’t see any ups and downs over time). Panda 4.0 rolled out six weeks ago and we’ve learned a lot since then. I provided initial P4.0 findings on my blog, which...

  2. PPC Management Operations: The Ultimate Guide

    Track the ups and downs. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level. When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less...

  3. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    Then on the Thursday before the deadline the ICO announced that explicit consent wasn't necessarily required – so all of the pop-ups, drop downs, overlays and other clever mechanisms web designers and marketers had been working on, trying to walk...

  4. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Will it we see a series of ups and downs from the company as it continues to mature and grow. Google officially became a teenager today. The search engine that became synonymous with search and the “don’t be evil” motto has now been part of the...

  5. The Future of Affiliate Marketing

    Affiliate marketing has had some major ups and downs in its relationship with search -- like AdWords limiting the number that will be shown, or banning industries like gambling and adult that were always great sources of income.

  6. The Search World's All A-Twitter

    GuyKawasaki's keynote at SES last week got more than a few people talking about the ups and downs of Twitter. When Twitter launched, it was dubbed the micro-blogging platform of the future. Two minutes later, and you're up and running.

  7. What's a Yahoo Advertiser to Do?

    Ups and Downs Come Together Yahoo's new "automated optimization" strategy is questionable and it's clear that the beneficiaries are not the advertisers. In the shadow of this release, Yahoo also decided to terminate its content match program in the...