Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in. Maybe there's an analogy here about everyone playing their own position or a parallel between teamwork in a game and teamwork in SEO.
ACTING DISRUPTIVE" – Max Lugavere looks at Hollywood's biggest names away from the cameras as they launch tech and new media start-ups. According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41...
Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social...
As these products roll out and are more widely used, only then will we see those familiar best practices write-ups emerge. At Google I/O 2013, huge changes to the user experience of Maps were announced.
It could just mean that images with close-ups of people are featured more in tutorial pictures on Pinterest, which could be more popular than others, or something else. New research emerging from Curalate describes what types of images get the most...
Pressure from agency higher-ups. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
In the haste to make LinkedIn feature-rich, at any time, issues may arise from unnecessary messages, pop-ups and disabled links. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Mobile data – and the different channels that it opens up – ups the ante exponentially. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery process and 46 percent used mobile exclusively...
Over the past year the firm has made a variety of purchases of smaller start-ups. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March.
We empower literally billions of pounds of start-ups through our advertising network and so forth. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments, claiming it operates within the law and is responsible for “billions...
Even if the awkward follow-ups are asked, it's virtually impossible to get any actionable data without an uncomfortable cross examination of your new customer or prospect. While self-reported data is leaps and bounds better than no-reported data...
Curated Content: Mammoth resource lists, extensive "best blogs in a niche" articles and weekly round ups are each examples of curated content you can publish and leverage engagement triggers to gain relevant links.
In order for her to do this she ran various meet-ups and also attended events that were related to her industry. Many events like meet-ups, trade shows and product launches are a great way to meet people.
Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...
Finally, outside of Google+, your identity shines most when you help grow your community by attending local meet-ups, conferences or even just providing your expertise for free. As the industry buzzes about changes afoot with Author Rank, it has...
The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc. A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability.
Add to that blogs on education and schools, blogs on local government, not to mention a host of blogs on public relations, online reputation and online mess-ups! Sometimes a breaking news story spreads like wildfire.
Here’s a compilation of match-ups you’ll find in the Doodle: Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris.
Pipe in API data and content mash-ups (excellent when you need to thicken hundreds or thousands of pages at scale). Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade to battle rank spam.
Enterprise level clients want/need reports in order to justify their spend toward SEO/SEM and also to placate the higher-ups. How much SEO reporting is too much? Reporting can definitely drag on productivity; so where does one stop?
