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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's not the case for many websites, especially if there are unique tracking requirements. And you can always roll back to a previous version of your container in case mistakes were published. Access the container for your website and click "New...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Is it a case of growing up too fast or tying to be something you are not trained to be? But the buyers fishing in the digital talent pool are suffering from a case of buyer's remorse! Seventy percent of respondents say new employees expect to...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    In the case of Kapitall that was coming up with landing pages that moved away from kind of the boring and straightforward white-background pages to something that had a game feel to them – an "Angry Birds"-themed page was the winner there.

  4. Mobile Marketing: Connecting With Your Audience on the Move

    This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. Upper funnel brand work: Measure top of the funnel metrics as you would with...

  5. LivePerson Says Bouncing is Single Worst Action a User Can Take

    As in the case of pay-per-call ads, depending on how complicated the buying decision or purchase process is, the transcripts and data from one to one conversations with a customer service representative can be a more profitable way to measure the...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you're considering testing Interest Category Marketing on the Display Network, first do some research and then you can approach management to make your case: By setting the tone for communication, you’ll gain immense trust from...

  7. UK Election 2010: 'Least Well-Kept Secret of Recent Years'

    Ironically, the YouTube video embedded on the homepage of Labour's website features Tony Blair, former Prime Minister and former Leader of the Labour Party, putting the case for a 4th term Labour government in a speech at Trimdon Labour Club.