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  1. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    After sharing her experience and insight on developing thought leadership and perfecting networking strategy, Sandler recommended a number of important LinkedIn tools for B2B marketing. Sharing your own blog content to your LinkedIn Page and...

  2. Leveraging Twitter & Facebook Ads at #SESChi

    New features and options are a great opportunity for marketers; Freid plans on sharing knowledge to being marketers up to date with the changes. As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of...

  3. How to Create an Editorial Calendar That Will Grow Your Audience

    Attract partners, guest bloggers, and advertisers by sharing your editorial calendar. Consistent content updates thanks to an editorial calendar lead to more engaged readers and increased traffic, resulting in new clients and repeat business.

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    New Initiatives: Talk about new tests or initiatives, reviewing reports on tests currently running, sharing how close they are to reaching statistical significance. Rather than dealing with ad hoc requests for updates or details from different...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    RSS, email newsletters, podcasts, and mobile apps provide direct options for users to get your latest blog updates. Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing.