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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. Facebook reported that in 2013 its mobile app ads helped drive more than 145 million installs.

  2. How the Gun Control Debate is Impacting Search Results

    Both Apple and Google are also bidding on the keyword in an effort to promote the various apps that they have available. Facebook Ads: Gun Control As Facebook is becoming a prime outlet for advertising, it is interesting to view the ads that...

  3. How to Create a Social Media Editorial Calendar

    The explosion of tablet growth from front-runners such as the Apple iPad bring new items to the social media editorial calendar for mobile users. Or dedicate each month to a different product focus or service of your company and design a collage of...

  4. Reputation Management and Social Monitoring Made Easy

    No amount of sugarcoating can ever sweeten a rotting apple. Synchronize Your Facebook saving you time and keeping this up to date. If you’re just starting to monitor your brand online, the following simple tasks will help you monitor your name and...