Develop a world-wide brand so that you will be invulnerable to Google updates, just like the Salvation Army. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means.
With the relaunch of Maps, and to a lesser extent the handfuls of SERP updates Google has been testing, I want to suggest that Google is straying from being solely a place to search – they're evolving into an area you can explore.
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," he wrote. We're excited about the prospect of enhancing Google...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. It's also useful in the context of Google updates to see how...
SEW: How do you feel now that Google Penguin 2.0 has arrived? With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come out swinging against an often...
You can read a brief overview of these new tools on the Inside Search blog and a more advanced look at the tools on the Google Webmaster Central blog. If you haven’t started using structured data with Google to help your websites yet, Google has...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Derived from Google’s Knowledge Graph, the data is featured in Google Trends and updates dynamically. Top Charts is available to users worldwide, but Google says it’s "starting off with charts based on search volumes in the U.S.
To make matters worse, Google likes to take large manual actions just prior to major algorithm updates. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Then in a Google Webmaster Help video, Cutts went...
Use Google to find target sites. Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful. We can't rely on spam and automation to boost traffic and search rankings anymore.
Monitoring (Google Webmaster Tools, reporting, etc. Now let's consider Google's take on whether a link was manufactured to increase rankings. I was reading some articles lately about unnatural links messages and various tools and remedies to deal...
Now link penalties are not as new as the other penalties mentioned here today, but the aggressive nature at which Google is applying them is a new phenomenon under the Penguin updates. As the SEO rumor mill spun this week with murmurs of the...
Additional Activity: Notifications of activity (Comments and subscriptions) from subscribed channels and Google+ activity . Similarly, it is likely that users engaged with comments and on Google+ will see content of that vain higher as well.
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. It's just another way for Facebook to ensure the businesses it returns in the search results are followed by...
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
Results show what pages logged-in searchers landed on when finding website information in Google search engine results: While we no longer have complete visibility into the keyword referral types generated by Google users, we can make reasonable...
