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  1. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It can be configured to include Facebook Like, Facebook Share, Twitter, LinkedIn, Google+1, Google Buzz, Digg, and StumbleUpon. The focus here is to provide social proof that the content is read- or share-worthy and then entice users to further...

  2. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Sharing data between people by creating Buzz for Gmail users was headed in exactly the same direction. I believe that people with Google, Yahoo, and Microsoft -- as well as Facebook and Twitter -- have already drawn the same conclusions.