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  1. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    It can be configured to include Facebook Like, Facebook Share, Twitter, LinkedIn, Google+1, Google Buzz, Digg, and StumbleUpon. The focus here is to provide social proof that the content is read- or share-worthy and then entice users to further...

  2. The Google Killer No One Dares Discuss [Best of SEW 2010 #5”

    Sharing data between people by creating Buzz for Gmail users was headed in exactly the same direction. I believe that people with Google, Yahoo, and Microsoft -- as well as Facebook and Twitter -- have already drawn the same conclusions.

  3. Optimize Your Brand for Sharing and Social Search in 11 Steps

    The share economy currency is defined by likes, links, retweets, updates, comments, shares on Facebook, Twitter, Google Buzz, MySpace, et al. With the advent of social feeds -- a live stream of friends' activity shared on social networks like...