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  1. Android’s New Feature Paves Way for Apps Replacing Web

    If your brand already has an Android app, ask your developer to keep an eye out for updates from Google on when developers can enroll in the free trial program, and if it requires a separate version of the app to be developed.

  2. The Evolution of SERPs and User Behaviors

    Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported. As an industry, we talk a lot about Google (and search engines in general...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. There are tons of tools out there for gathering data and guiding our...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business. After five years of growth in the north Chicago suburb of...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  6. Bing Ads Enhances "Change History" Page

    In a blog post, Bing says one of the updates is aimed at enhancing usability. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance.