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  1. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? The White House and Washington Monument Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human...

  2. SearchDay | SEO Dreams are Made of This

    It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into...

  3. SearchDay | President 2.0

    Offline and Online Conversions Tracking: Increase Your ROI VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging...

  4. Highlights from the SEW Blog: April 21-25, 2008

    Analytics & ROI In-House & Outsourcing Top 10 Toughest Jobs to Fill? The Top 3 Are In Search Engine MarketingWe asked John Skroly, VP of business development for Onward Search, what jobs Fortune 500 companies and top search marketing firms can't...

  5. Highlights from the SEW Blog: March 17-21, 2008

    Analytics & ROI In-House & Outsourcing At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. An Insatiable Desire for Web Analytics? Top ten stories from SES New York -- Day 4We've found more...