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Unknown Unknowns

  1. How to Test International Search Marketing Opportunities at Low Cost

    Most international marketing errors are caused by those infamous "unknown unknowns. There is no perfect way of uncovering these prior to starting any marketing, but it is essential to undertake as much research as you can possibly manage to uncover...

  2. Go to SES Berlin or SES Chicago for Seven Tracks Amazing

    Or, to paraphrase former Defense Secretary Donald Rumsfeld, there are known knowns (things we know we know), known unknowns (things we know we do not know), and unknown unknowns (the things we don't know we don't know).

  3. Market graphic - European high-yield default rate

    While 2008 looks like it will be uneventful in terms of defaults for European high-yield companies, their state in 2009 and the following few years is much harder to project as there are too many unknowns.