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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. Just like a press release helps get on a school’s radar, so too does mentioning the school’s Twitter handle in a tweet: "NEW Interview with Domestic...

  2. Leverage Twitter's Influence To Work For Your Brand

    And it doesn’t take long to achieve this mental trigger.in a 2001 MIT study by David Melcher, an associate professor at Trento University in Italy, it was found that after only 1 second of display, respondents described visual images with 60...

  3. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    Oddly, though, Microsoft’s “discovery” comes two days after TAP blog published Internet Explorer privacy protections also being circumvented by Google, Facebook, and many more, by Carnegie Mellon University Associate Professor Lorrie Faith Cranor.

  4. Google Driverless Cars ‘Shockingly’ Safe & Efficient [Infographic]

    Stanford University robotics professor and Google Driverless Cars program leader Sebastian Thrun gave a presentation at TED 2011 last March in Long Beach. Google’s driverless cars are “shockingly” safe, says a Bellevue, Washington insurance company...

  5. Google Doodle Honors Martin Luther King, Jr. Day

    However, as Derek Alderman, a professor of geography at the University of East Carolina, pointed out to Grimm, those streets “are often confined to the black ZIP codes, ‘just reaffirming segregation. Day in the United States, is honoring the...

  6. Prostitutes Using Facebook For Marketing

    A Columbia University professor has published a report that found New York City prostitutes are using Facebook to find clients, Wired Magazine reported. Facebook and other social tools are being use to friend clients, screen and negotiate...

  7. Is Google Ageist, Or Do The Kids Think They Know More Than Their Parents?

    Many of the "kids" at Google -- hey, I'm 54 so could be -- no doubt know more than their parents, but I'm pretty sure Larry Page wouldn't be sending one of these to his parents -- they taught computer science at Michigan State University, while...

  8. Google Earth Helps Discover Our Hominid Ancestor in South Africa

    Jones explains, "Back in March 2008, Professor Lee Berger from Witswatersrand University in Johannesburg started to use Google Earth to map various known caves and fossil deposits identified by him and his colleagues over the past several decades...

  9. AdGooroo Unveils Academic Program Featuring Free Tools for Educators

    It allows us to submerge them into actual marketer campaigns and let them see for themselves what a competitive channel online advertising has become," said Linda Darragh, Clinical Associate professor of Entrepreneurship at the University of...