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Universe Today

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  1. Smart beta indexes gain currency with Asian investors

    It isn't an overstatement to say that the universe of indexes has exploded in recent years with many more of these instruments now available from a host of providers including specialist index providers, asset managers and banks.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The website is not the center of the universe anymore," Adams said. Marketing is more complex today than ever. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    With all the changes in search, content is now the center of the marketing universe. How do marketers view rank today? Today, many marketers value data from multiple sources. Successful SEOs today blend art and science, bolstering their creative...

  4. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    An animated Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the time) radical idea that Earth wasn’t the center of the universe. Copernicus’ began developing his theory of a heliocentric...

  5. Star Trek Google Doodle Boldly Goes Where No Doodle Has Gone Before

    Star Trek: The Original Series" was characters who explored the universe, discovering new life and boldly going, "where no man has gone before," according to the show's original opening. Trekkies and geeks worldwide will certainly rejoice at today...

  6. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    FC: I got those first 3,500 search visitors a day purely accidentally, though the sheer volume of content I had written over almost 10 years of being the webmaster of Universe Today. Fraser Cain: My name is Fraser Cain, I'm the publisher of...

  7. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    Rowling created to share her copious back story to the Potter universe. One of the wonderful things about the Harry Potter books is the rich and cohesive universe that Rowling has created. Instead of the typical boring ads you’ll see when you...

  8. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Same idea with shopping engines or job search sites – the results you get will be filtered to the right universe of results you’re seeking. If we take a look at a Google SERP today, it looks quite different than what it used to look like just a few...