Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. Google Shopping integrations in universal search drop 79% after...
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. Do you have sitelinks that show up with your brand search results with a number one listing? Touching more on the brand social presence piece, Boggs went on...
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers...
Also consider that with universal results and good SEO, a visitor who performed a specific query may have landed directly on the page they needed. Students would often search for a professor's name with the phrase [office hours].
Granted, there are great tools that can help you view Google and Bing side-by-side, or otherwise capture high level analysis such as the presence of a Universal Search result such as News or Products, etc.
Of course, everyone wants the star phrases, but only 10 entries can be the standard organic results for those, sometimes even less thanks to universal search. If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases...
For instance, does the search engine present universal, local, news or other non-traditional results? Recent studies have shown users spend an average 14.7 seconds looking at the organic search results - with 8-15 results on a results page, that's...
With the December massacre at Sandy Hook Elementary in Newtown, Connecticut and the prior shooting at a movie theater in Colorado, the government is now taking another look at gun control for the nation and President Obama has recently proposed...
As for allegations that Google manipulates its search algorithms to harm competing vertical websites, the FTC said there was insufficient evidence, noting that universal search type results can “plausibly be viewed as an improvement in the overall...
Blended Search and Universal Search Tracking and analyzing universal rank performance for its keywords. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing.
These latest insights from Google Analytics come on the heels of their late October Universal Analytics announcement, in which Group Product Manager Manav Mishra explained enhanced new analytics capabilities for enterprise-level Premium or API...
Several factors determine how well your Google+ Local page ranks in both the Google universal search results and Google+ local search results, but that is a topic for another discussion. Google's universal search.
Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'. However, in this new Universal SERPs layout from Google, the second navigation bar - unlike the +You bar - is actually dynamic.
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing Other studies tend to agree, as a report released earlier this year found that the feature garnered positive results for small to medium-sized brand pages.
Today’s lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. A universal repository of online business identities following a standardized set of...
TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...
Interesting to note that, although Google was first to take this multi-modal/universal search approach, when this article was written, Microsoft returned the higher number of “blended”-type results. Or from the founders of any given web search...
We found that when we added a 'num=100' attribute to the Google query string via the API, Google actually organized the universal results differently (to how they would show on the typical paginated display a user would see) - Universal Search...
This article discussed the difference in the current layout of a SERP page after stripping out the brand and with the universal and social results areas clearly indicated. I highly recommend reading the article for the full picture, but the basic...
