Joe Tripodi, EVP and Chief Marketing Officer of Coca-Cola, recent authored an article in the Harvard Business Review where he also discussed the focus on expressions, liquid and linked. But one thing I’ve learned about social media is that...
That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. Just as cheap power delivered over a universal grid revolutionized the...
Carr is perhaps best known for the article, "IT Doesn't Matter," which he wrote for the Harvard Business Review in May 2003. Carr has described a future in which computing becomes a cheap, universal commodity.
A former executive editor of the Harvard Business Review, Nick's 2004 book, Does IT Matter? Cheap computing delivered over a universal grid is revolutionizing the processing of informational or intellectual goods.
