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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT uses universal results. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or...

  2. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. Dominate the entire first page of Google for brand related search queries. Let's look at how you can monopolize all brand real estate on...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Ensure that you are measuring and tracking universal/blended rank. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs by device type (mobile, tablet, desktop) in universal listings, and by location...

  4. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    A lawsuit against Google over their universal privacy policy has been dismissed by a California judge. Plaintiffs sought damages from Google, arguing the search and social giant "made money using information about them for which they were provided...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable users to take advantage of the cross-device management protocol. Universal Analytics Migration Universal Analytics is new measurement protocol...

  6. Google in 1998: New Easter Egg Takes You Back in Time

    While you can't do a search in the old school Google, it is amazing to see how far the search engine has advanced from the 10 blue links to more dynamic search engine, providing universal search items like images, video, and news.

  7. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    There may be no easy answers or ever universal agreement on the best way to design a search engine, but as this keynote session highlighted, the choices are rarely black and white. SES San Francisco kicked off today with a keynote featuring Google...