Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines...
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing up on the right side of...
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers...
Granted, there are great tools that can help you view Google and Bing side-by-side, or otherwise capture high level analysis such as the presence of a Universal Search result such as News or Products, etc.
For instance, does the search engine present universal, local, news or other non-traditional results? For queries that Google believes warrant richer results, the "Search Everywhere Optimization" approach outlined in last month's article holds true.
With the December massacre at Sandy Hook Elementary in Newtown, Connecticut and the prior shooting at a movie theater in Colorado, the government is now taking another look at gun control for the nation and President Obama has recently proposed...
Universal Search: Optimization of images, PDFs, shopping feeds, local search, and – most importantly – video. In other words, you may already rank well in Google for a particular phrase by doing the easy stuff in which case you can focus your link...
As for allegations that Google manipulates its search algorithms to harm competing vertical websites, the FTC said there was insufficient evidence, noting that universal search type results can “plausibly be viewed as an improvement in the overall...
Blended Search and Universal Search Tracking and analyzing universal rank performance for its keywords. Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel...
These latest insights from Google Analytics come on the heels of their late October Universal Analytics announcement, in which Group Product Manager Manav Mishra explained enhanced new analytics capabilities for enterprise-level Premium or API...
The Google+ Local search provides consumers with an alternative to the universal search for finding local businesses. Several factors determine how well your Google+ Local page ranks in both the Google universal search results and Google+ local...
Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'. However, in this new Universal SERPs layout from Google, the second navigation bar - unlike the +You bar - is actually dynamic.
TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...
Tomorrow we’ll look at how to set up the new universal Google remarketing code. Without further ado please find the top three reasons you should be excited about Google’s new universal remarketing code.
Interesting to note that, although Google was first to take this multi-modal/universal search approach, when this article was written, Microsoft returned the higher number of “blended”-type results. It turns out only 30 percent of all search...
We found that when we added a 'num=100' attribute to the Google query string via the API, Google actually organized the universal results differently (to how they would show on the typical paginated display a user would see) - Universal Search...
The breakdown on universal search was a bit different, with Google taking 53 percent, Bing 31 percent, and 16 percent of those tested having no preference. Universal Searchers Don't Want Social in the SERPs, Prefer Bing's layout to Google's”.
No longer is it 10 blue links combined with a few universal and local results. There have been a lot of changes the past 12 months in how Google displays search results. Then watch for changes here that cause visit leaks (where visitors are no...
At some point in life, usually as a kid, we’re all introduced to a universal concept: life isn't fair. Even though we know this, it’s still easy to get frustrated by the rampant disparities we see in Google's search results.
