Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Blended Search and Universal Search Tracking and analyzing universal rank performance for its keywords. Tracking ‘blended rank’ (i.e.rank of the big blue links amongst all types of search results). The markets have changed, the search algorithms...
Interesting to note that, although Google was first to take this multi-modal/universal search approach, when this article was written, Microsoft returned the higher number of “blended”-type results. Or from the founders of any given web search...
This leads in to the next step on having the ability to track universal search performance. Blended rank measures rank among all types of search results including text, images, video, local, and social results.
The concept of blended search isn't new and marketers have been utilizing universal search techniques since 2007. Google and Bing have constantly added universal content such as image and videos to its SERPs.
Google also has “made an adjustment” to how news results are blended in universal search. Autocomplete s showing a search results page for the corrected version of that query (e.g.cheetah” vs.cheettah").
Since the advent of universal search and universal paid search, the range of potential answers to a search query has grown to include: For retailers, it’s obvious that maximum exposure and profit in search marketing has become a blended mix of...
Universal Search: Not All Blends are Created Equal by Eli Goodman Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo. Bing and Facebook are teaming up to better personalize search results...
Universal search -- or blended search -- has been an integrated part of the search experience since 2007. While universal search has clearly been a revolution in delivering information, there is a legitimate question as to whether it "works," which...
In the past few years, Google has made significant improvements in the relevance of their organic search results (content) by introducing universal search -- the integration of new types of content, such as video and product listings, directly...
Universal (or blended) search refers to the non-traditional results we see in the SERPs. To optimize for universal or blended search: Now that we've covered the fundamentals of universal search, it's time to look at how to optimize for this new...
During your SEO studies, you might have come across the term universal search or blended search. So what is universal or blended search? All of this blended together is what universal search is all about -- trying to provide a richer experience to...
Ask Jeeves was arguably the first to launch blended search results that contain pictures and videos in the listings but such innovation was quickly eclipsed by Google's 'universal' algorithm. This follows a series of market positioning strategies...
Now, if I was doing PR for Woods -- and I'm not -- then I'd do a search in Google for "Tiger Woods" and see that news results appear in the universal search results. News results appear at the top of blended search results there, too.
Universal (aka Blended) results will increase Personally, what I have seen is almost the exact opposite from Google Caffeine: less universal, not much fluctuation on rankings, and smaller index (perhaps for testing purposes).
Universal & Blended Search The results also show that when companies outsource Online PR to agencies or specialists, 51% of companies are using PR agencies but a significant percentage are using search marketing agencies (29%) and web development...
He gave an overview about universal/blended search results across the major search engines: Yahoo, Microsoft, and Google. He also shared a some new search user research about universal search results with Byron Gordon of SEO-PR.
Johanna gives some insight into how vertical search results are blended into universal search results and advocates a thoughtful approach to making information accessible to Google through use of sitemaps and detailed descriptions.
Universal or blended search means lower click volume. Now, they're enabling cross-language search in Google News. News from the Search Engine Watch Blog SEARCHING FOR MEANING In the end, searches are still up; search revenues are still strong; and...
Sally Falkow writes in her Website Content Strategy Blog, “At the session on Universal and blended search at SES San Jose we heard from all the search engines. Blended Search Demands Blended Marketing and PR
