Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines...
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance over time and knowing how potential technical...
Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was specifically for Google Analytics Premium customers...
Also consider that with universal results and good SEO, a visitor who performed a specific query may have landed directly on the page they needed. Students would often search for a professor's name with the phrase [office hours].
Granted, there are great tools that can help you view Google and Bing side-by-side, or otherwise capture high level analysis such as the presence of a Universal Search result such as News or Products, etc.
Of course, everyone wants the star phrases, but only 10 entries can be the standard organic results for those, sometimes even less thanks to universal search. If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases...
For instance, does the search engine present universal, local, news or other non-traditional results? In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers...
With the December massacre at Sandy Hook Elementary in Newtown, Connecticut and the prior shooting at a movie theater in Colorado, the government is now taking another look at gun control for the nation and President Obama has recently proposed...
Universal Search: Optimization of images, PDFs, shopping feeds, local search, and – most importantly – video. One term I hear quite frequently that is often ambiguous is the concept of a search "strategy.
As for allegations that Google manipulates its search algorithms to harm competing vertical websites, the FTC said there was insufficient evidence, noting that universal search type results can “plausibly be viewed as an improvement in the overall...
According to Marshall Rosenberg, creator of the Center for Nonviolent Communication (CNVC), our true needs are always positive and universal. Two ads include the word “easily,” which reflects a universal human need to for ease, or the experience of...
Blended Search and Universal Search Tracking and analyzing universal rank performance for its keywords. Enterprise SEO captures and builds upon opportunities not just across your site, search and social campaigns but focuses on the interplay of...
Advertisers including Groupon, Universal Pictures and Visa occasionally appeared in a large banner at the top of the Skype window. The other will be search and recommend. Skype has rebuilt, an ad-friendly platform for Windows 8.
These latest insights from Google Analytics come on the heels of their late October Universal Analytics announcement, in which Group Product Manager Manav Mishra explained enhanced new analytics capabilities for enterprise-level Premium or API...
The Google+ Local search provides consumers with an alternative to the universal search for finding local businesses. Several factors determine how well your Google+ Local page ranks in both the Google universal search results and Google+ local...
Yesterday Google announced a new SERPs layout on in a blog post tagged under the label 'universal'. However, in this new Universal SERPs layout from Google, the second navigation bar - unlike the +You bar - is actually dynamic.
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing Marketing statistics for mobile search saw positive progress for the quarter. Adobe reported that one in five paid search clicks came from a tablet or smartphone.
Today’s lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of big data. A universal repository of online business identities following a standardized set of...
TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...
