SEO News

Universal Product Code

  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. To get this data, you need to implement a slight tweak to your Google Analytics code if...

  2. SEO Diagnostics: Urgent & Preventive Care

    Also, notice what types of universal results are showing up (, news, images, etc. Educate all stakeholders, especially those with control over code or content. Use the asynchronous GA code (if you use Google Analytics), which is much quicker.

  3. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    However, losing key positions to new search engine features is not necessarily a new thing and has been increasingly the case since Google’s universal search update in 2007. It's not about markup code and server issues that need fixing anymore.

  5. Universal Search Should Be a Plus

    It's no secret that online marketers love universal search. While universal results shape what appears at the top of the page, the latest incarnations of these bells and whistles have the potential to severely push listings below the fold.

  6. Yahoo Q3 2008 Earnings: It Ain't Pretty

    These include the beta release of our new home page, which will leverage one code base globally; our new universal profile management tool at which is the first step toward rewiring the social graph on Yahoo!

  7. Universal Thoughts on Local Search

    These listings beat out the regular organic listings for this search because they are clearly the most relevant universal listing, especially if you find yourself suddenly stranded in the City of Brotherly Love.

  8. Think Universal, Act Local

    This included a memorable grilling that "The Search" author John Battelle administered to Google's universal search product manager turned punching bag, John Menzel. Universal Search's Unsung Hero This was an important bone of contention last month...

  9. Search Marketers' Wish Lists

    Kosmix offers a universal search spin on health search. It would be most helpful if a major search engine would become more deeply involved in contributing functionality to the open source community, so that site search powered by SOLR-family code...