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  1. Nomenclature: The Industry Case For and Against SEO

    Long Live, er, the Other SEO after witnessing the panic caused by the universal search rollout. Things like Universal, Panda, Encrypted Search and Google SPYW keeps us on our toes," Odden said. It changed dramatically again five years ago, when...

  2. Google Instant - 10 Things Marketing Teams Need to Know

    With that in mind, it would be fair to argue that Google Instant is of equivalent significance to marketers as the Universal Search update, which previously amalgamated their video, news, blogs, maps and image search properties into one search...

  3. 2010 Search Predictions: The Experts Weigh In

    I would argue that vertical search has not only already "taken off," but has been an integral part of the search engine landscape for years - and indeed has experienced its biggest success through integration into global engines in the form of...

  4. Don't Overlook Local Search Opportunities

    This adds to the page theme and may potentially add your location image into image and universal search. This can be used as a metric to assess how well your local listings are working. These listings are often presented at the top of the first...

  5. The End of the Beginning

    New search, old search, revamped search, universal search, three dimensional search, Live search, Kumo search, optimized search, paid search, natural search. Google's amazingly friendly interface and powerful monetization system for sponsored...