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Universal Analytics

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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    Ensure that you are measuring and tracking universal/blended rank. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs by device type (mobile, tablet, desktop) in universal listings, and by location...

  2. What You Can Learn From Google Analytics Mobile Reports

    With the move to Universal Analytics we're all hoping that we'll be able to tie user journeys together so that those visits on mobile phones with a low conversion rate can be viewed alongside the same user who may have used a desktop to convert...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable users to take advantage of the cross-device management protocol. Universal Analytics is new measurement protocol originally announced at 2012...