SEO News

Universal

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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT uses universal results. Marketing is more complex today than ever. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret success. That's why today, marketers need trusted data more...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Twitter is becoming the de facto universal online chat room where people actually have short conversations on (see percentage of RTs in tweets). While religious events, like Christmas, Rosh Hashanah, or Ramadan have a time-zone importance (they are...

  3. How to Dominate the Entire First Page of Google

    Regularly syndicating press releases can increase your brand real estate if universal news results are showing. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Ensure that you are measuring and tracking universal/blended rank. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs by device type (mobile, tablet, desktop) in universal listings, and by location...

  5. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    A lawsuit against Google over their universal privacy policy has been dismissed by a California judge. Plaintiffs sought damages from Google, arguing the search and social giant "made money using information about them for which they were provided...

  6. What You Can Learn From Google Analytics Mobile Reports

    With the move to Universal Analytics we're all hoping that we'll be able to tie user journeys together so that those visits on mobile phones with a low conversion rate can be viewed alongside the same user who may have used a desktop to convert...

  7. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Billboard also reported that YouTube would already have all the licenses it needs for a service like this, including from Warner Music Group, Sony Music Entertainment and Universal Music Group. Rumors are flying this week about the possibility...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics agreed and announced Universal Analytics Migration will (to be available "soon") enable users to take advantage of the cross-device management protocol. Universal Analytics is new measurement protocol originally announced at 2012...

  9. Google in 1998: New Easter Egg Takes You Back in Time

    While you can't do a search in the old school Google, it is amazing to see how far the search engine has advanced from the 10 blue links to more dynamic search engine, providing universal search items like images, video, and news.