One of the questions that triggered this scoop was about the frequent disparity between census-based site analytics data and panel-based audience measurement data, which has long been the Achilles Heel of digital media measurement.
Census Bureau”, there are 44 million Hispanics that make up about 15 percent of the U.S.population, and this population is growing about 5 times faster than the rest of the U.S.population. Hispanic, I am talking about all the different cultures...
Images offer options to overlay road names, places and Census information with aggregate annual income and population counts. An entirely different approach to finding and exploring satellite imagery is offered by TerraFly, a public service of...
Then with data available for free from TIGER [a US Census Bureau mapping system”, we can convert the address into a coordinate. This feature lets advertisers choose their ads to be seen by those only in certain areas of the United States.
