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United Breaks Guitars

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  1. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    Finally, there’s the now classic YouTube protest video, “United Breaks Guitars,” was made in July 2009 by Canadian singer/songwriter Dave Carroll. United and Continental Airlines followed suit. In the spring of 2008, Dave and his band, the Sons of...

  2. Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?

    Carroll's song, United Breaks Guitars, chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the subsequent reaction from the airline. United Breaks Guitars