While “United Breaks Guitars” was a great example of a viral video helping to break through a customer service nightmare, you can bet that most of the attendees are extremely familiar with it, and have been since 2009, so that’s not going to help...
Dave Carroll’s viral “United Breaks Guitars” video has attracted over 10 million views on YouTube. That’s enough to have bought Dave 80,000 of the Taylor guitars that United refused to replace. Amber cited a recent study that concluded United...
Finally, there’s the now classic YouTube protest video, “United Breaks Guitars,” was made in July 2009 by Canadian singer/songwriter Dave Carroll. United and Continental Airlines followed suit. In the spring of 2008, Dave and his band, the Sons of...
Example: "United Breaks Guitars. The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to comScore's 2010 U.S. Digital Year in Review.
Carroll's song, United Breaks Guitars, chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the subsequent reaction from the airline. United Breaks Guitars
If you haven't seen the "United Breaks Guitars" video, the gist is that a guy named David Carroll witnessed United Airline baggage handlers throwing his guitar. David Carroll Breaks United Airlines He paid $1,200 to get it repaired and then tried...
