SEO News

Unit Type

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: However, most often you will find that the majority of content that is being produced is really focused on marketing products...

  2. Optimizing News for Searchers, Search Engines & News Publishers

    News searchers type in a news destination first, and then search for specific news stories after arriving on those news sites. These media channels are essentially “push” distribution vehicles delivering, at scale, a produced and edited unit – the...

  3. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    BlindType's technology allows you to type on touch screens without even looking at them. Ad unit moves to the top of the site's trending topics list. CEO Carol Bartz reportedly met with senior leaders Friday and promised changes to stabilize the...

  4. SES New York is a Search Expo as well as an SEM Conference

    Today Ingenio partners with leading providers in Web and mobile search, online directories, vertical content, and directory assistance to deliver live phone leads to any type of business. Combining its years of success in Yellow Pages advertising...

  5. Users and Search Engines Want the Same Things

    Consider creating user-friendly and search engine-friendly static URLS such as: example.com/category/product/color/ example.com/neighborhood/rental-type/unit-number/ If a user isn't quite sure where they ended up, they can see clearly from the...

  6. The Geometry of SEM -- What's your Angle?

    To help develop my angle, I created a scenario based on the type of client I'm looking for. You can also list warnings to not work on the unit themselves in case of hazard. More online businesses fail than succeed.