SEO News

Unit Testing

RSS
  1. AIFMD: hedge funds reported to be struggling with reporting

    The first service level consists of providing clients with the data SGSS has regarding their funds - such as information on assets, unit holders and risks - in a format that can be directly incorporated within the final reports they have chosen to...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. Using this data, the marketer would most likely pause or lower bids for Segment 1 and further...

  3. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. The ads, bigger now, will start as a page post and then later appear as an ad...

  4. Creating an In-House Search Marketing Center of Excellence

    If it’s a QA testing center of excellence in an IT group, then the objective is to create testing standards to maintain quality in testing across all business divisions. The center of excellence (COE) model originated in the IT environments, more...

  5. Can Google Correlate Be Used as a PPC Tool?

    Testing by Search Term The numbers are normalised such that the average search volume for each term is marked as 0 and each unit is one standard deviation. In this case each unit being 1 standard deviation shows you that although the average is 0...