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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the...

  2. Why Content Marketing is a Definitive Method for Success in 2014

    In the past year, we've realized that content isn't a lone unit and as such, many have begun to implement it as a part of their digital strategies as a whole. While the importance of quality content has been preached for a long time, in 2013 it...

  3. Sponsored Article: Game on - Turning the Lights on With Viewability

    As an industry, we are hard at work trying to define standards around viewability (or at the very least make sure digital video ads have the “opportunity to be seen” or OTS). This is exactly what happens in today’s digital video space when it comes...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The Digital CMO Challenge Keynote - The Digital CMO - Jeremy Sanchez, CEO, Global Strategies from BrightEdge Technologies Keynote - The Digital CMO - Jim Brigden, Chief Client now they're actually learning how to predict them.

  5. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...

  6. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    A new initiative from 20th Century Fox called The Digital HD project is bringing over 600 new movie and TV titles to users of Google Play and YouTube, among others. Fox announced earlier in September they would begin offering early-access Digital...

  7. Ford Retains Confidence in Facebook Ads as GM Quits

    Echoing Monty's sentiments, Simon Mansell from TBG Digital told Search Engine Watch on the phone today that GM's move does not reflect a general unwillingness among brands to advertise on Facebook. Research from TBG Digital shared in a presentation...

  8. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    The digital giant said at fMC this week that its Page Insights will soon includes real-time data. And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or...