The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
The principle that we have here is developing an ad unit and an ad format that shares the same information architecture with the content that it's near," Burke said. Yahoo also introduced a new Billboard ad unit based on IAB standards that will...
In paid search, advertisers compete with each other for ad placement in response to each and every search occurrence; so ignorance of the competition is not bliss, but rather a real and serious disadvantage.
Using the same keywords on Baidu showed Nokia has bought Brand Zone, an ad format featuring brand logo, deep links, and images that dominate above the fold: Baidu also has a monopoly over the paid search market in China with its Brand Zone ad...
The First Creative: The Display or SEM Ad Unit Look at the relationship between your ad unit and the landing page, and also understand when it's time to increase your conversions by targeting users who don't convert after the first visit with...
It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Custom audiences, and the new lookalike audiences beta feature, can be applied to any ad unit on Facebook. Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences.
The following reports are useful for advertisers using Page Post Ads, Page Like Ads, Page Like Stories, Page Post Stories, etc.basically any Facebook Ad Unit that doesn’t go to a website other than Facebook.
Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. This is often talked about in paid search and display...
Facebook matches the domain of the URL entered in the ad unit to a Page’s Website which can be found or edited under Info. Ah, the traditional Facebook ad… Say what you will about the performance of these gems in the wild, they’re the only ad unit...
In many cases, the top ad unit contains 4 ads instead of the 3 that Google displays. There was a time when the conversation of PPC ad position was relatively straightforward. Google has placed so much importance on this that when you create a new...
Within the traditional AdWords UI there is a non-skippable InStream video ad unit, but who wouldn’t want an engaged user who chose to watch a video over one forced to view it? InSlate Ad Unit InStream Ad Unit
Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. The general idea is that when you choose to site target, or list a website as a managed placement, you...
In March, Ford ran a large, unique ad unit on the Facebook logout page. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
Display remains the dominant social ad unit. The report forecast a $4.8 billion social media ad spend in 2012. More Ad Spend Forecasts Mobile Forecast: Local Dominates Ad Spend Local Mobile Ad Revenues Forecast: $5 Billion by 2016
Marketers must think through the videos and text in the ad overlay, as Topic targeting is the driving force behind this ad unit. With such dynamic ads, advertising options are highly customizable: a game or clip specifically relating to the ad that...
The Sunnyvale, CA-based company projects display sales to show growth year-over-year during 2012 Q2, with execs citing good signs from premium ad performance and planned improvements for ad analytics.
The publisher/ad unit combo works just as a keyword does in SEM and campaigns are optimized according to performance results. The display team likes to call out search’s focus on brand terms, while the search team likes to bring up “post-impression...
In addition, these teams will leverage our unique and vast data resources to position Yahoo as the place to connect with users and generate the best, measurable ROI on their ad spend. Yahoo search will live on in what is being called the...
As many of you have noticed over the past couple months Google has been expanding it's reach from the online marketing world to a much broader scope where it's competitors are thriving – the ad promo space.
