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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. This ad unit is still in testing at Facebook and the video plays on silent – so the impact won't be quite...

  4. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.