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  1. Google Analytics Content Reports: Understanding the Key Benefits

    It is very beneficial to review the conversion rate of different landing pages and the traffic sources that led to those visits and conversions. Knowing which pages are gathering the most visits is very useful when assessing marketing performance.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    When a shopper visits an ecommerce website, their likelihood to convert correlates to the experience that they have on your website. Unique viewing history Updating your site with new content isn't enough to successfully drive web sales.

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Visitors: Number of visits; how many unique, how many existing, how many new? How the content is consumed: Unique visitors, page views generated, and which content held visitors attention more/less. Successful digital marketing campaigns are now...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog:

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. That's not the case for many websites, especially if there are unique tracking requirements.

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Measuring visits, engagement and revenue provide a holistic perspective of what works as a guiding force for future activity. Facebook appears to deliver the lionshare of visits. In other words, if your marketing department loves to be on Facebook...

  7. 11 Must-Measure KPIs for Content Marketing Success

    Pages Per Visits Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). The search community has always been infatuated with content in one format or...