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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter signup for example? So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Doing so revealed an interesting pattern of visits for obscure keywords with 0 percent "unique" and very little to "no" time on site. Not because they are a big name or spending a ton of dough…it's because their project has been incredibly unique...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    This basic report shows you the URLs that people visited from Pinterest to your site, how many visits and pageviews to each, as well as the average visit duration and pages/visit. Reach: How many unique visitors saw your pins.

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    SEO performance: Rank, visits, leads, conversion rates. By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic...

  5. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Nearly one out of every two people on the Internet visits YouTube. YouTube is new getting more than 1 billion unique visitors every month. Google hit the billion unique visitors mark in June 2011. The YouTube team shared the news in a post on the...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...

  7. Twitter Ads: Are You Wasting Money on Mobile?

    This Traffic Report shows the visits, leads, conversion rate, and pageviews performance of each individual campaign as well as combined totals. This gives marketers a unique opportunity to be responsive and actionable as the campaign are launched...