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  1. Can Groupon Break Into the Search Market?

    If enough visitors request a deal on a specific page, Groupon will work on making it happen. Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on their pages.

  2. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. Search Engine Watch expects to see more granular metrics being added to the platform in 2014.

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    User Experience: Ensure visitors can find the information they are looking for and interact with the website suitably. That, of course, is a case-by-case process for which there is no specific formula, but we can offer small amount of advice on a...

  6. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    People who found out about the conference from an influencer were 37 percent more likely to register than direct visitors, and influencers ended up driving more than $1 million in total registrations.

  7. Research & Thought Leadership: Top 10 Content Creation Ideas

    By providing a weekly roundup of industry specific news you create a valuable resource for visitors, which illustrate that you are up-to-date on the latest developments, trends, and topics. By focusing on a creative content marketing strategy, you...