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  1. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Basically, Main Street businesses have faith that if they just...

  2. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    My favorite feature is being able to analyze where the visitors go when they leave the site. This is how you can monetize this data by getting in front of or remarketing to visitors on these sites. Entering a keyword, for example "iPhone cases...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine.co gets more than 4.5 million unique visitors, over 6.8 million visits, and north of 21.1 million page views a month, according to Compete PRO. Whether it's a monetization strategy in the form of native in-feed ads or expanded content...

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    The site gets more than 50 million visitors per month, so it’s a great vehicle to help scale your content promotion. Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    User Experience: Ensure visitors can find the information they are looking for and interact with the website suitably. Yelp is also highly mobile – the application was used on 9.2 million unique mobile devices on a monthly average basis during Q4...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Reach: How many unique visitors saw your pins. For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews.